Responsibilities- Develop and execute comprehensive strategy for the digital media channel (organic search, paid search, Facebook, IG, Twitter, LinkedIn, Pinterest, DSP, and related analytics). Leverage appropriate analytical tools to optimize bidding strategies and boost organic search effectiveness.
- Manage day-to-day digital marketing activities including the campaign planning, implementation, budget management, performance review, optimizations to copy, creative, landing pages, and optimization of paid search campaigns.
- Act as a specialist of the digital marketing channel with working knowledge of analytics, conversion tracking, and the interplay of SEO/SEM.
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.