ResponsibilitiesDevelop content to drive online sales of products in many categories
Define the communication objective for each product and develop the content plan/message hierarchy
Gather information from various internal and external sources including market and customer research and refine/condense essential information
Develop clear and actionable digital content that delivers the brand voice and aligns with the program and product objectives
Apply SEO best practices, incorporating keywords and metatags to increase Google ranking and create rich SEO driven content across various channels for our brand
Write, edit and curate digital news, stories, blogs, and any other relevant articles.
Monitor wire feeds, social media, industry blogs and any other relevant content that pushes forward the brand as thoughts leaders